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Old US Presidential Campaign Commercials May 29, 2012

Posted by irishelectionliterature in Imagery, United States, US Politics.
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With the US Presidential Campaign getting into gear a reminder of some previous US Presidential election Commercials.

One site with hundreds of them is The Living Room Candidate  which the blurb says…

The Living Room Candidate contains more than 300 commercials, from every presidential election since 1952, when Madison Avenue advertising executive Rosser Reeves convinced Dwight Eisenhower that short ads played during such popular TV programs as I Love Lucy would reach more voters than any other form of advertising. This innovation had a permanent effect on the way presidential campaigns are run.

“The most famous of all campaign commercials, known as the “Daisy Girl” ad, ran only once as a paid advertisement, during an NBC broadcast of Monday Night at the Movies on September 7, 1964. Without any explanatory words, the ad uses a simple and powerful cinematic device, juxtaposing a scene of a little girl happily picking petals off of a flower (actually a black-eyed Susan), and an ominous countdown to a nuclear explosion. The ad was created by the innovative agency Doyle Dane Bernbach, known for its conceptual, minimal, and modern approach to advertising. The memorable soundtrack was created by Tony Schwartz, an advertising pioneer famous for his work with sound, including anthropological recordings of audio from cultures around the world. The frightening ad was instantly perceived as a portrayal of Barry Goldwater as an extremist. In fact, the Republican National Committee spelled this out by saying, “This ad implies that Senator Goldwater is a reckless man and Lyndon Johnson is a careful man.” This was precisely the intent; in a memo to President Johnson on September 13, Bill Moyers wrote, “The idea was not to let him get away with building a moderate image and to put him on the defensive before the campaign is old.” The ad was replayed in its entirety on ABC’s and CBS’s nightly news shows, amplifying its impact”

About these ads

Comments»

1. Ciarán - May 29, 2012

One of my favourites. It’s earwormy as feck…

http://www.livingroomcandidate.org/commercials/1952/ike-for-president

2. tomasoflatharta - May 29, 2012

How about this for Brass Neck? : “How Osama re-elects Obama

By Pepe Escobar

A nuclear deal with Iran? An organized retreat from Afghanistan? The eurozone picking up a little bit of steam? Stable oil prices? Forget it. The crucial foreign elector recruited for Obama II at the White House is one Osama bin Laden. Call it the “Obama nails Osama” winning strategy.

No wonder the winning strategy has been subcontracted to the Hollywood/Pentagon combo. Washington lost the Vietnam War, but won it in on screen. Oscar-winning director Kathryn Hurt Locker Bigelow had already started the process of “winning” the Iraq War on screen – at least morally. Now it’s time for her new project – an as yet untitled movie – on the “Get Osama” May 2011 Abbottabad raid and the events leading up to it. With POTUS (that’s president of the United States) as the hero of his own action movie.”

http://www.atimes.com/atimes/south_asia/ne25df03.html

No wonder Obama has Irish Roots!


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