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Trailers June 29, 2019

Posted by WorldbyStorm in Uncategorized.

Funny the angst over trailers. As this piece notes social media has brought new factors into the film-making equation – for example panicked responses by film-makers to bad reactions to trailers. Yet this is, in essence, not about craft or art, but about money. The film-makers try, at least in some instances, to avert poor responses from… customers, let’s call them customers, which would impact financially on a film. That caveat about some instances is crucial.

And this social media impact (or not) can take place after the film has aired. For all the wailing and gnashing of teeth over the Last Jedi both critically and in terms of audience response it polled high figures (there’s a distinction there between polling of people who saw it in cinemas and some, though not all, user reviews on Rotten Tomatos and Metacritic as against IMDB). Given a budget of $300m and a box office of $1.333bn it also did absurdly well – despite some in the audience piling on negative user reviews online and attempting to ‘boycott’ it.

What’s interesting is how that response has coloured views of the film subsequently. I’ve mixed feelings about it, but concerns about fan service are not amongst them.


1. Starkadder - June 30, 2019

If the film-makers had listened to people complaining about something in the trailers, we would have lost both Daniel Craig’s James Bond AND
Heath Ledger’s Joker.

Sometimes it pays to take a risk.


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