The Celtic Tiger – it’s not going down without a fight December 16, 2007Posted by joemomma in Class, Culture, Economy.
Today most of the buses in Dublin seemed to be carrying ads for the web site chandelier.ie. A nice simple card on the back of each bus, featuring the web address, a blinging chandelier and the slogan: “Your home is worth it”.
I wouldn’t have lost my monocle If I’d encountered this ad in my quarterly copy of Wealth magazine, but there was something about seeing it on the back of a Dublin Bus that made me go hmmmm. I couldn’t help but imagine my fellow Dubliners seeing the ad and deciding that a great big chandelier was just the thing to complete their domestic bliss and stave off the negative equity blues.
Neither could I fight the feeling that I was looking at an ad campaign from much earlier in the century. A more innocent, pre-credit-crunch age of conspicuous consumption. Is this campaign just an expression of naive optimism on the part of the crystal-mongers, or are we really still living through the Celtic Tiger years?
I arrived home in a state of rare confusion and had to have a long soak in my Arctic Spa hot tub to calm myself down.